Does website speed affect user experience and SEO rankings?
Yes, website speed can significantly affect both user experience and SEO rankings.
From a user experience perspective, a slow-loading website can be frustrating and lead to high bounce rates. Studies have shown that users expect websites to load within a few seconds, and if a website takes too long to load, they may leave and look for alternatives. This can decrease user engagement, lower conversion rates, and ultimately have a negative impact on the website’s overall performance.
Regarding SEO, website speed is one of the ranking factors that search engines consider when determining the search engine results page (SERP) rankings. Google has stated that website speed is a ranking factor, and faster-loading websites may have an advantage over slower websites in search engine rankings. Moreover, website speed affects other SEO metrics, such as the crawl rate and indexing of the website’s pages.